SEO is a necessary foundation of every successful website. It helps to boost your site through Google search results and attract more organic traffic in the form of visitors. When done correctly, SEO can drive engagement, conversions, and sales. Since 90% of the world uses Google search engines– if you are a newer business or are developing a brand site, then SEO can be crucial to your success,
5 Must-Know SEO Concepts to Increase Website’s Success
Whether you are looking to do it yourself or hire a professional, such as SEO Pro Marvel, you can quickly increase your visibility and brand recognition. To get you started, here are five important SEO concepts to keep in mind;
1. Optimized Content For Your Audience
Your website’s content will act as your “body” and the component to optimizing your website for the Google search engine. Firstly, you must understand your target audience or whom you are writing for. This will help you tailor appropriate material that will relate to your visitors or customers.
You use supplementary material to construct engaging content. For example, case studies or whitepapers can aid your customer in making decisions further down the buyer’s journey, while blogs can attract and create awareness for your brand and product. In short, your content should meet your customer at certain points in their buyer’s journey.
2. Research And Utilize Your Keywords
“Who are you writing for?” is the first step of the optimization process; the next is researching keywords. Keywords are an essential part of any webpage and content. They are search terms that can be ranked for a certain page within your website and are also used by people when searching for a particular topic.
A keyword search examines three factors: relevance, Authority, and Volume. These factors can help pinpoint terms that your target customers are searching for, allowing you to construct content particular to their needs. Furthermore, they can boost your website’s ranking, helping it appear more frequently in search results.
3. Offer Something Of Value To Your Customers
Your targeted audience is always the center of your content. With your keywords and understanding of your customers, you can start by creating material they can relate to and, ideally, return to. You begin with adding something of value, such as:
- Industry Insight
- Tips and tricks
- Benefits of your service
- Facts and information
Valued content will improve engagement and web traffic and give your audience a reason to return to your website. Furthermore, recent studies have shown that customers have ever-decreasing attention spans, now down to eight seconds. By using features like bullet points, lists, heading, and short paragraphs can make your content more easily readable.
4. Optimize Your Content And Website
Now that you have your content prepared, the next part is to get it in front of your target audience. There are several techniques for optimizing your webpage and content. These can help engage audiences and give them a reason to keep coming back.
Start by including your keyword three to four times on your page–depending on the length of content, the number can vary. This includes the title and main headings. However, keep in mind that keyword stuffing should be avoided, as Google actively tries to downgrade sites that do. Make sure your content is relevant and naturally incorporates your keywords in it.
5. Create An Engaging Experience
Website success requires a positive user experience. Key components are fast load times and engaging visuals. Slow load times can frustrate your users and decrease your conversions. Plugins can optimize website speed, enabling browser caching and compressing images. Here are other features that you can implement;
- Limit unnecessary plugins
- Enable browser caching
- Optimize image sizes
- Unique, high-quality images
- Relate images to your company or products
- Audience’s visual preferences
Content with unique images, especially those of your company or product, will be more interesting and engaging. It can help capture user attention and minimize bounce rates. Speed optimization and visually appealing content can come together to create a better and more enjoyable website experience.
Let Professionals At SEO Pro Marvel Handle Your SEO Optimization
With hundreds of successful optimization projects, SEO Pro Marvel ensures substantial conversion optimization. Moreover, we know the right practices and techniques to bring your targeted customer right to your doorstep. In addition to boosting your website traffic organically, streamline user flow and enhance conversion and sales with SEO-centric service. Contact us at SEO Pro Marvel for consultation with our SEO expert, or visit our website for more information.