You can use several angles to optimize your content for your audience, one of which is voice search optimization. This can increase your audience’s exposure and engagement to your website or content. Virtual assistants commonly use voice search to provide information through other devices connected to the main one. In today’s age, almost every device has a voice search, which makes it necessary to optimize your content for them.
Implement Natural Language-Based Searches
Voice search queries and conventional text-based searches are very different. The biggest difference is in the questions’ length and conversational tone. People prefer to talk more naturally when using voice assistants, which results in longer, question-based searches. “Hey, Alexa, What is the best SEO service near me?” is a more likely response than typing “the best SEO service near me?” into a text search. You can make changes such as:
- Write as you want other people to speak. Avoid using more formal or SEO-driven language in favor of a sincere, conversational tone.
- Use long-tail keywords to target longer, more focused keyword phrases that match the way consumers formulate voice search queries.
- Focus on answering these types of commonly asked questions directly in your content.
- Your audiences use voice assistance for questions, such as what, how, and why.
Optimize Position Zero
Voice assistants typically obtain their responses from featured snippets, also known as “position zero,” on search engine result pages. These facts are clear-cut, concise, and simple to comprehend. Your content must be as basic as possible if you want to be at position zero. This can be done by:
- Your content’s first few sentences or paragraphs should ideally offer brief answers to commonly asked questions.
- Use schema markup on your website to make your content easier for search engines to understand. Code, known as schema markup, facilitates search engines’ understanding of your website’s content, increasing the likelihood that you will appear in snippets.
- Use bullet points, numbered lists, and short paragraphs to make your content easier to scan and increase the chance that it will be chosen as a snippet.
Local SEO Optimization
“What SEO service is best” and “Website SEO services near me” are examples of frequently used location-based voice searches. Improvements to your local SEO can increase the chances of you being found out. You can improve on the following:
- When it makes sense, mention your location in headings, meta descriptions, and the content itself.
- Make sure your company’s information is up to date and contains accurate address information, business hours, and services for local companies so that voice assistants can access it.
- Use words that people in the area might use to describe your business or products.
- Positive reviews boost credibility and raise the likelihood that your business will receive a voice recommendation.
Modify Your Content For Voice Systems
Different devices have their own prominent voice search systems and how they function. Due to these differences, your content should be modified to fit these systems. Here are three primary devices and how you can optimize your content for them:
Google Home
The Google Home Series aims to pull results from the local SEO 3-pack and featured snippet. Focus on giving your audience useful information and completing your local listing if you want to connect with these leads.
Alexa
Bing is where Alexa gets its information. You should concentrate on Bing Places optimization and strive for the featured snippet position. Additionally, you should concentrate on making your Yelp profile as good as possible.
Siri
Siri gets its information from Google search results. Once more, your main goals should be to optimize for the local SEO 3-pack and obtain the featured snippet.
Mobile Optimized Content
Once your audience arrives at your website, keeping them on it is the second half. Too many companies lose leads as a result of not optimizing their websites to provide a satisfying user experience. Mobile optimization is essential when using voice search.
Become More Mobile Friendly
When a customer performs a voice search query, voice search systems will produce a list of results. This makes it simple for users to locate and examine a result that appears relevant. However, many users prefer to use the mobile version of your website if they are looking for additional information, making it important to ensure it is mobile-friendly. Responsive design is the most important component you can use to make your website mobile-friendly.
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