Ads are the most common method by which websites and businesses earn online revenue. While each conversion results in cost, a business can improve its ROI over time. This can be done by closely monitoring your ROI and making changes to better improve it. Moreover, here are additional ways to lower costs and increase conversion for your Google ads.
A Short Description About CPC Or Cost Per Conversion Rate
You can easily monitor PPC, as it simply tracks your average cost per click and total campaign expenditure. Additionally, you can monitor how many of those clicks convert with conversion tracking. With this data, you can calculate the cost of each new lead by dividing your overall expenditure by the number of conversions.
Ways To Lower The Cost Of Conversions
No matter what type of business you are running, lower costs are always appreciated. Whether it is keywords or your landing pages, here are a few ways:
Stop Using Low-Volume Keywords
Review your keywords frequently as your top priority, regardless of your level of experience with PPC. Despite the abundance of information available about each one, you should start by choosing keywords carefully. Some produce conversions at higher-rates than others, and some that don’t at all. Examine the total amount of clicks for the terms you have identified as low-converting.
Refine And Improve Your Website’s Landing Page
A product or category page should be the first thing visitors see on an e-commerce website, and a services page if it’s a b2b business. Every one of your advertisements must advise users what to do next to become a customer, pointing them to a landing page. This is highly important if you are trying to expose your ad copy.
Decide The Right Time To Show Ads
To uncover valuable SEO insights, explore the dimensions tab and identify peak conversion times for your continuously running ads. Look at your results by month of the year, day of the week, and time of day. You can configure your advertisements to only run on days or at times when conversions are most likely to happen.
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